Privacy

DSA collects and holds both consumer and business information on individuals and entities.

Individual information held on an individual may include:

1. Salutation
2. First Name/and or Initial
3. Last Name
4. Gender
5. Address
6. Contact telephone and e-mail particulars
7. Age profiling
8. Direct responsive flag
9. Homeownership status

Business information held on an entity may include:

1. Job Title
2. Contact name
3. Company Name
4. Postal Address of Company
5. Telephone Number of Company
6. Email address
7. Website address
8. Company Profile / Description
9. Number of employees

DSA may, in the course of its dealing with customers, also collect and hold their personal information, such as:

1. Name
2. Industry particulars
3. Address
4. Best contact details
5. Email address
6. Credit card details (where applicable)

In the ordinary course of business DSA does not collect or hold sensitive information about an individual. In the event we do acquire or hold sensitive information about an individual we will either:

destroy or ensure that the sensitive information is de-identified; or obtain the express consent of the individual prior to any subsequent use of the sensitive information

DSA acquires personal information in primarily 3 ways:

1. We acquire it from other organisations;
2. We collect it from publically available sources; and
3. We personally obtain it from you when you contact our business.

DSA only acquires and sells data that it believes is compliant with the APP’s.

DSA takes reasonable steps to ensure individuals listed in the database are aware of its identity, the purpose of the collection and possible use of their personal information and, to the extent practicable, obtains consent to such use.

DSA will not hold personal information about an individual for marketing purposes in circumstances where the individual has chosen to OPT-OUT. https://www.dsadata.com.au/privacy.aspx

DSA will only collect a customer’s personal information where necessary and hold such information for the period of time that is required to finalise the transaction and ensure compliance with privacy requirements.

When holding personal information, DSA employs security procedures to protect all information from misuse, interference, loss, unauthorised access or modification or disclosure. Further, DSA supplies data only to authorised users who have contracted to provide the appropriate level of data security and comply with the APP’s

DSA compiles, brokers and resells databases containing information on businesses and consumers in Australia for businesses to use in their marketing efforts.

DSA uses an individual’s personal information only for the purposes for which it was collected, that is either:

The maintenance of the quality of the DSA database;

1. The provision of information to clients for direct marketing, fund raising and/or market research purposes; OR
2. To transact the purchase of a list by a customer.
3. DSA will take reasonable steps to destroy or permanently de-identify personal information if it is no longer needed for any purpose for which the information may be used or disclosed.

DSA is committed to providing transparency and openness with respect to an individual’s personal information that is held by us. Upon written request by an individual DSA will take reasonable steps to let that person know what sort of personal information is held, for what purposes and how DSA collect, hold and use that information.

Information about an individual can be accessed by that person upon request at privacy@dsadata.com.au. No charge is made for access. DSA will rectify, at the earliest reasonable opportunity, an individual’s personal information that is incorrect, if notified by the individual or any legal representative of same.

DSA recognise that an individual may not wish their information held by us. Unless we are legally required to hold an individual’s personal information, an individual has the opportunity to “OPT-OUT” of inclusion in our data bases. https://www.dsadata.com.au/privacy.aspx

An individual can complain about a breach of the APPs or a registered APP Code by

1. Posting a written complaint to: Privacy Officer Suite 102, 161 Walker Street North Sydney NSW 2060
2. E-mailing particulars of the complaint to: privacy@dsadata.com.au
3. Telephoning: 02 9808 7788

All complaints received will be handled in accordance with DSA’s Complaints Policy which includes confirming receipt of the complaint, registering the complaint in a log, responding to the complainant with the proposed resolution of the complaint and executing a resolution, where possible, of the complaint.

DSA may disclose your personal information to overseas recipients in particular New Zealand, USA, and UK.